This rebranding project for Teatro Franco Parenti was born from the desire to revive the rebellious spirit that defined the theater in its early years. I brought back the original logo and the typography used in its first posters, reinterpreting them to create a new identity that feels both authentic and contemporary. In the motion piece, a visual effect reveals this transformation: from a classic, institutional look, the letters "TFP" unleash the raw, expressive energy hidden beneath — a tribute to the theater’s radical origins.