A Spotify's brand extention: a physical place for emerging artists where they can explore the all-around music world. An environment that provides coworking areas, recording rooms, instrument rentals, live music, classes, masterclasses and catering. The main goal is to provide an affordable and profitable alternative for independent musicians.

To capture the energy and momentum behind the artists featured, it felt like a natural progression to gravitate towards something with tactile and DIY qualities. Early inspiration for the redesign was drawn from the seemingly collective and familiar teenage experience of discovering new music and self-expression: covering the walls of your room with posters of your favorite band, collaging cutouts from magazines, and collecting pins and stickers from live shows. Utilizing this concept as the overarching narrative for Spotify for Talents helped guide the direction and opened up possibilities for the artwork to evoke various levels of individuality through the nature of DIY.