A
Y24
WORK
Off the map
CATEGORY
Advertising
INFO
Gen Z is overstimulated but undersocialized. Many of them play games online with lots
of friends every day, but they usually never meet each other offline. Airbnb helps these gamers to socialize by creating real life experiences based on their passions.
Off the map transforms Gamers virtual adventures into immersive real life experiences. Creating a movement, inspiring the hosts to create more game based experiences. These are the insights from which I and four other students started to create the case history in the running for Dandad 2024.
SERVICE
Motion Design
Visual Identity
Campaign
Art Direction
Credits
Art Director: Alessandro Mongelli
Art Director: Andrea Baciliero
Art Director: Alessandro Crespi
Art Director: Luca Fischer
Copywriter: Enrico Portesan
Airbnb – Off the Map
Gen Z is overstimulated but undersocialized. Many of them play games online with lots of friends every day, but they usually never meet each other offline. Airbnb helps these gamers to socialize by creating real life experiences based on their passions.
Off the map transforms Gamers virtual adventures into immersive real life experiences. Creating a movement, inspiring the hosts to create more game based experiences. These are the insights from which I and four other students started to create the case history in the running for Dandad 2024.
Year
Services
2024
Advertising

© 2025 ALL RIGHTS RESERVED

© 2025 ALL RIGHTS RESERVED

© 2025 ALL RIGHTS RESERVED