A

Y24

WORK

Off the map

CATEGORY

Advertising

INFO

Gen Z is overstimulated but undersocialized. Many of them play games online with lots

of friends every day, but they usually never meet each other offline. Airbnb helps these gamers to socialize by creating real life experiences based on their passions.

Off the map transforms Gamers virtual adventures into immersive real life experiences. Creating a movement, inspiring the hosts to create more game based experiences. These are the insights from which I and four other students started to create the case history in the running for Dandad 2024.

SERVICE

Motion Design

Visual Identity

Campaign

Art Direction

Credits

Art Director: Alessandro Mongelli

Art Director: Andrea Baciliero

Art Director: Alessandro Crespi

Art Director: Luca Fischer

Copywriter: Enrico Portesan

Airbnb Off the Map

Gen Z is overstimulated but undersocialized. Many of them play games online with lots of friends every day, but they usually never meet each other offline. Airbnb helps these gamers to socialize by creating real life experiences based on their passions.

Off the map transforms Gamers virtual adventures into immersive real life experiences. Creating a movement, inspiring the hosts to create more game based experiences. These are the insights from which I and four other students started to create the case history in the running for Dandad 2024.

Year

Services

2024

Advertising

© 2025 ALL RIGHTS RESERVED

© 2025 ALL RIGHTS RESERVED

© 2025 ALL RIGHTS RESERVED