V

Y24

WORK

Goldenize your stain

CATEGORY

Advertising

INFO

We have always been told that stains are embarrassing, but this is not entirely true. Velveeta does not look at the human body as an inviolable temple, but as an amusement park where the ordinary becomes extraordinary.
Velveeta presents: Goldenize your stain, the first Detergent that works with a new innovative technology which removes all the stains and enhances only the most delicious ones. Now getting stained is no longer a shame but something to be proud of.
These are the insights from which I and four other students started to create the case history in the running for Young Ones 2024.

SERVICE

Motion Design

Visual Identity

Campaign

Art Direction

Credits

Art Director: Alessandro Mongelli

Art Director: Andrea Baciliero

Art Director: Alessandro Crespi

Art Director: Luca Fischer

Copywriter: Enrico Portesan

Velveeta Goldenize your stain

We have always been told that stains are embarrassing, but this is not entirely true. Velveeta does not look at the human body as an inviolable temple, but as an amusement park where the ordinary becomes extraordinary.
Velveeta presents: Goldenize your stain, the first Detergent that works with a new innovative technology which removes all the stains and enhances only the most delicious ones. Now getting stained is no longer a shame but something to be proud of.
These are the insights from which I and four other students started to create the case history in the running for Young Ones 2024.

Year

Services

2024

Advertising

© 2025 ALL RIGHTS RESERVED

© 2025 ALL RIGHTS RESERVED

© 2025 ALL RIGHTS RESERVED