V
Y24
WORK
Goldenize your stain
CATEGORY
Advertising
INFO
We have always been told that stains are embarrassing, but this is not entirely true. Velveeta does not look at the human body as an inviolable temple, but as an amusement park where the ordinary becomes extraordinary.
Velveeta presents: Goldenize your stain, the first Detergent that works with a new innovative technology which removes all the stains and enhances only the most delicious ones. Now getting stained is no longer a shame but something to be proud of.
These are the insights from which I and four other students started to create the case history in the running for Young Ones 2024.
SERVICE
Motion Design
Visual Identity
Campaign
Art Direction






Credits
Art Director: Alessandro Mongelli
Art Director: Andrea Baciliero
Art Director: Alessandro Crespi
Art Director: Luca Fischer
Copywriter: Enrico Portesan
Other Works
Velveeta – Goldenize your stain
We have always been told that stains are embarrassing, but this is not entirely true. Velveeta does not look at the human body as an inviolable temple, but as an amusement park where the ordinary becomes extraordinary.
Velveeta presents: Goldenize your stain, the first Detergent that works with a new innovative technology which removes all the stains and enhances only the most delicious ones. Now getting stained is no longer a shame but something to be proud of.
These are the insights from which I and four other students started to create the case history in the running for Young Ones 2024.
Year
Services
2024
Advertising

© 2025 ALL RIGHTS RESERVED

© 2025 ALL RIGHTS RESERVED

© 2025 ALL RIGHTS RESERVED